3 Free Tools for a CEO to Become an Expert

The number of tools, startups and SaaS companies that are added each day, aiming to solve business problems, continues to overwhelm even available business owners. Aimed with helping executives tap into public viagra femenino definicion relations and get editorial coverage online http://www.viagragenericoes24.com/farmacia-viagra-precio and in print, I’ve uncovered the top 3 tools every CEO should use.

How to Begin a Local SEO Campaign in 3 Easy Phases

The Necessary Steps to Achieve Rankings Quickly Starting?a local SEO?campaign could not be a more exciting, yet important time. Whether you are conducting a campaign for a client or going to take on the effort yourself, there can be an overwhelming number of steps and ‘hidden tips’. Read on, as all is revealed in this guide toward getting ranked quickly …

Local Business Reviews for Tricky Businesses

What’s a tricky business? It’s a special category of companies that tend to http://www.laviagraes.com/precio-viagra-espana-farmacia create negative reactions through advertising. How is a funeral home supposed to gain online reviews? Can criminal defense attorneys advertise to criminals? When a B2B company’s customers are spending $20+ million on construction projects, can customers be expected to react the same as those from an …

The Impact of Simple vs. Everything Brand Messages

Have you ever come across a start-up or Software as a Service (SAAS) company website that powerfully told a brand message? I’ve been doing a lot of research for clients in the last few months and have stumbled across my share of great value propositions told simply. For start-ups, a laser like focus on the value prop directly translates into …

Add Sex Appeal to Your LinkedIn Advertising

The Elusive Click-Through-Rate LinkedIn as an advertising platform has always been ridiculed for its low click-through-rates, yet its value for reaching an extremely targeted segment cannot be ignored. Few other forms of online advertising offer as?economical of a solution to targeting executives, located in a specific city, at a specific company with a specific interest. There are now several options …

Twelve Misconceptions Between Organic and Paid Search

Recently completing the Google Adwords Fundamentals exam, I was reminded of three reasons Google Adwords is the largest online advertising platform:?Relevance, ROI and Reach. Relevance, with the ability for an advertiser to target user intent with an ad specific to a query (immediate need, immediate solution). ROI, with the ability to budget and manage costs and convert at precise outcomes …

Marketing Yourself to Be More Happy

Have you ever driven by a housing contractor’s own home to find it a dump? Ever met a dairy farmer who didn’t like milk, and not because they were lactose intolerant? What good is being an expert if you can’t show others and even worse, what good is being an expert if you really can’t sell it to others. You …

When Sites Should Ignore SEO

Is SEO A Trump Card In Website Redesign? What should be the focus of a website? So often a website is a window into what a company does, it’s culture, or in many cases, the means for a company to make money online. What role should SEO play in a web design & development project? Should it dictate and trump …

Google Plus Local

Google + Local Advanced Guide 2013

[slideshare id=16655586&doc=google-googlelocalandlocalseo-130220140711-phpapp01] In this presentation, I’ll share a detailed overview of Google + Local, Google Places, Google + and Local Search for 2013.