Arriving at an Integrated Customer Experience

What Apple, Adobe, Google, and Oracle have in Common You wake up to your favorite song streamed over Google’s Nexus Q. Starting your commute, you check Gmail connected to Google’s high speed fiber optic network and decide to change the track by blinking, wearing Google Glasses. Verbally sending a quick text to your significant other, you exit your Google driven …

Domain Strategy

It started with a search for Netflix.com, when a simple mistake brought up netlix.com. Instead of being a spammy site with random links, it’s owned by Blockbuster – the competitor of Netflix’s steaming and DVD by mail services. It’s an interesting strategy, purchase domain names of your competitors that are misspellings and redirect to your own site. The goal is …

Renaissance Man in the Modern Age

Silo (ing) your Self Conscious and Success Part 1

Ask yourself what is our fascination with the Renaissance Man? Throughout history, many of the most memorable individuals were renaissance men and women. I’m not talking about renaissance in the time period sense, but an individual who is an expert in many different areas – Leonardo Da Vinci, Aristotle, Isaac Newton, and many others. The individuals listed here might be …

Why an MBA Isn’t Useful Anymore

First, I’d like to start with what an MBA was and what it is now, and how they are different. An MBA was a way to distinguish yourself from others in the workplace. ?A higher education which came with a positive perception that you were more knowledgeable, more valuable, and leadership bound. What happened to this perception? How has it …

Top Ten Favorite Guerilla Advertisements

Top Ten Favorite Guerrilla Advertisements

Guerrilla Marketing, one of my favorite forms because it emphasizes creativity and ingenuity over budget. It also attempts to gather attention using an unconventional method – and stand out from the rest of advertising in captivating customers. What is the Guerrilla Marketing? A captivating, action producing, engaging appeal to human emotion. Guerrilla is marketing at it’s core, stripped down of …

Understanding of Perception Bias

An Understanding of Perception Bias in Marketing Decisions

I’ve used this analogy before, and until I can think of a better one I’ll use it again… As a white, recent college graduate… if hired by Proctor and Gamble and asked to market Tide Pod’s to college students, what would make you successful? Most likely, it would be that you recently graduated and were a segment of the larger …

Who is a Marketer?

Who Is A Marketer

An individual with a marketing degree does not make a great marketer the same as a philosopher does not need a philosophy degree or a musician or music degree. 5, 10, 20 years of experience does not make a marketer more successful than another, though it is more likely to provide an opportunity for wisdom. Therefore what qualities does a …

Facebook Fallacy

The Facebook Fallacy

An old interview of Mark Zuckerburg and the early Facebook team (2004 timeframe) peaked my interest. I’m?surprised?with the IPO why it hasn’t received more views. It reveals many things about Mark and his team who are shown doing kegstands during the video, yes kegstands. Yet kegstands aside, Mark has developed and changed the purpose of his business through it’s short …

Amazon's View of the Customer

Amazons View of the Customer – Why the Customer Is Not ‘Always’ Right

A recent Forbes article has peaked my interest. To start, they rip off my my most hated quote of all time. “The customer is always right” – Marshall Field Soon after the article confusingly describes Bezos, CEO of Amazon, as being able to “figure out what customers want before the cash register rings and then making those insights pay off” …